“The increase in the commercialization of Christmas is astonishing for those of us who’ve been around a few decades. Just when we thing Christmas couldn’t possibly be made more commercial, the retailers and advertisers figure out a way to do it. A large percentage of the average retailer’s revenue is generated in November and December of each year–it’s the pot of gold at the end of their retailing rainbow. …

If I had to choose a word to summarize Christian Christmas giving, I think I would choose appreciatively. If we give gifts to each other appreciatively, we’ll be saying, ‘I honor and appreciate you. I’ve selected this gift for you because I want you to know how much I value you and the role you play in my life. This gift isn’t a payment–it’s an expression of what I could never repay or replace: your unique friendship.’” (David Jeremiah, The 12 Ways of Christmas)

 

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